NewsTV

Apple’s New Service Offerings May Give It A Better Shot At Entering Indian Homes: #AppleTV+

appletvplus

While Apple Arcade can still be considered a new move, Apple TV+ essentially takes on platforms like Netflix, Amazon Prime Video and Hotstar, which allow users to stream content through subscription-based services.

  • Apple TV+ subscription is cheaper than Netflix and Hotstar’s monthly subscription rates
  • Apple Arcade will also be priced at 99 per month and will roll out alongside iOS 13

Apple TV+ and Apple Arcade, the two new service offerings from the Cupertino-based technology giant will be priced at Rs. 99 each in India. Both will be available on iPhones, iPads and other Apple products. However, Apple TV+ will even be available on the Amazon Fire TV, some Samsung TVs, Sony and more.Apple

The India pricing for the new service offerings is a new move from Apple, which is usually known for premium pricing for its products.

“It will help Apple in selling content and not just devices”. This is important since the company hasn’t been able to ramp up numbers in India. While Apple CEO, Tim Cook, announced recently that the company saw “double-digit growth in India” in the quarter ended June 2019, reports suggest that the company still owns only about 1.2% of the market, as per Q2, 2019.

While Apple Arcade can still be considered a new move, Apple TV+ essentially takes on platforms like Netflix, Amazon Prime Video and Hotstar, which allow users to stream content through subscription-based services. At the moment, Netflix offers Rs. 99 plan but that streams only on mobile phones. Hotstar, on the other hand, starts at Rs. 299 per month, while Amazon offers its Prime services at Rs. 129 per month, bundling multiple services into that price.

According to the source, the Indian video streaming industry is set to grow at a combined annual growth rate (CAGR) of 21.82%, reaching Rs. 11,977 crore by 2023. Apple evidently wants to tap into that market by undercutting many of its competitors. PwC expects the over-the-top (OTT) video industry to record the highest growth rate in all segments over the next four years.

The fact that Apple TV+ is available on devices other than those made by Apple obviously makes it more accessible for users in India. Parag Gupta, head of Amazon Devices in India, mentioned in May this year that the company has sold “nearly a million Fire Sticks in India” in the past two years. Counterpoint’s Pathak said the attached rate of a device like the Amazon Fire TV will affect the penetration Apple TV+ can get in India. “Content is a real differentiator here,” he added.

The pricing for Apple TV+ and Apple Arcade though may not be as surprising as it seems. When it launched Apple Music in India back in 2015, the company priced it at Rs. 120 per month, which was amongst the cheapest anywhere in the world. The company has since cut the pricing to Rs. 99 per month (for the individual subscription), following price cuts by local competition like Gaana and global competitor Spotify’s entry into India, which charges Rs. 119 per month for an individual subscription.

1268 posts

About author
Lingraj is one of the youngest members of PhoneTalk, and a recent tech geek convert. When he's not churning out articles, you’ll find him watching sports, exploring new places, and listening to music.
Articles
Related posts
5GNewsReliance JioTelecom

Reliance Jio, Qualcomm Successfully Tested 5G Solutions, Getting 1 Gbps Speed in Trials

Currently, the spectrum is not available for testing 5G technology in India. But in the US, Reliance Jio has done a successful trial of 5G technology with Qualcomm. It will be launched in India soon….
GadgetsNews

Gionee F8 Neo Smartphone Launched in India, Retailing From Rs 5,499

Gionee F8 Neo sold out in an hour during the special preview sale. This preview sale started on October 18 on the udaan platform. Notably, Gionne has partnered with Udaan for the sale of the…
GadgetsNews

Samsung Galaxy M21 Receives a Price Cut, Now Retailing From Rs 13,999

The Samsung Galaxy M21 will be available for sale at Amazon Great Indian Festival Sale. In this Sale, the Samsung Galaxy M21 smartphone’s single storage options 4GB RAM and 64GB is listed for sale. The…

Leave a Reply

Your email address will not be published. Required fields are marked *