- Google has announced a Verified Calls feature that will identify the caller, reason for calling.
- The feature shows a blue shield icon that features a checkmark, business name, logo, and number.
- Google Phone app will either be pre-loaded on Android devices or can be downloaded through Play Store.
Google Verified Calls app will let users know that they are calling, after which it can be decided whether to pick up the call or not.
Users often use a calling app to track calls coming from an unknown number on their smartphone. In which TrueCaller is the most used. Which, upon receiving a call from an unknown number, tells whom the number belongs to. At the same time, to compete with TrueCaller, Google has introduced a feature called Verified Calls and with this help, users will know who has called. In such a situation, you can avoid becoming a victim of fraud calls.
Google has given information about the verified Calls feature through its blog post. It has been told that this feature will not only tell the name of the caller but will also give information about why the call has been made. The company has introduced this feature to check fraud phone calls. Because in today’s time, smartphone users in all countries around the world are troubled by fraud calls. In this case, the Verified Calls feature will help to overcome this problem.
If a business call is coming on your phone, then the Verified Calls feature will also show you the company logo. While giving information about this feature, the company has also shown some images of it. With the help of which it is known how this feature will work. The company name and number will appear at the top when a call comes from an unknown number. The logo and then the reason for calling will be written below it. Seeing this, users can decide whether to take this call or not. Explain that this feature has been launched first in Spain, Mexico, the US, and Brazil including India. It will soon be rolled out worldwide.
Google Phone app will be available on non-Pixel Android devices and comes preloaded on many Android phones. It will be available for download starting later this week on even more Android devices, according to Google. Users can download it from PlayStore in case their smartphone uses a custom dialler.
The feature will mainly tackle phone call frauds. Google cited a 2019 FTC report that found that phone calls were the number one way people reported being contacted by scammers. “While most people said they hung up on those calls, those who lost money reported a median loss of $1,000. Spam and scam calls erode trust in businesses and increase costs to consumers,” Google mentioned.
The verified calls feature is also likely to reduce business costs. This is because businesses attempting to reach out to customers will face fewer rejected calls with the feature in place. While piloting the feature, Google observed that Verified Calls improves the likelihood of someone answering a call. “For instance, banks calling to alert a customer about a possible fraudulent transaction can increase answer rates by stating the call reason. A food delivery or logistics company can do the same to make sure customers are available to receive their deliveries,” Google added.
Google Verified Calls can compete Truecaller in India which has over 170 million monthly active users in India.