Mi Store on Wheels Launched in India For Moving Retail Experience

mi store on wheels

Mi Store on Wheels will sell all ranges of Xiaomi’s products, from smartphones to smart TVs.

Xiaomi company is trying to increase access to villages and remote areas of India. For this, the Mi Store on Wheels concept has been started by the company. It is a Mi Store built on a van, which is a kind of moving shop. The store will have a wide range of products including smart TVs, smartphones, which will reach the villages and rural areas, where people will be able to experience all types of products including Mi Smartphones and Mi Smart TVs. Also, you will be able to buy immediately if you like.

Mi Store on Wheels

Manu Kumar Jain, Xiaomi Global Vice President and Managing Director of its India operations, made the announcement today with a tweet. Jain shared several photos of the mobile stores in action. Designed like any regular food van, the Mi Store on Wheels is essentially a moving van with a pop-up store set up on its rear. Apart from selling the company’s latest smartphones, the stores sell other offerings as well, including Mi Smart TVs, Mi Box 4K, Mi TV Stick, Mi CCTV Cameras, Mi Sports Bluetooth Earphones, Mi True Wireless Earphones 2, Redmi Earbuds S, Mi Sunglasses, powerbanks, and chargers.

Jain said that the project was completed within 40 days, with an aim to bring Xiaomi products to customers in villages and non-metro cities. The mobile van seen in the photo carries a distinct serial number on its doors, that appears to be the company’s way of tracking its mobile stores. Xiaomi hasn’t revealed the list of cities or states where the stores will be deployed first.

Mi Store on Wheels

Benefits of Mi Store on Wheels

With the introduction of Mi Store on Wheels, people in villages and remote areas will not have to go far from home and buy Mi products. There will also be an option to get experience before purchasing the product. Mi Store on Wheels has been launched in the Pilot phase from a remote area of ​​Chhattisgarh. However, it will soon be launched in other states of India.

Products Availability on Mi Store on Wheels

Products that can be purchased through Mi Store On Wheels will include the recently launched 9 Series models Redmi, Redmi 9, Redmi 9 Prime, Redmi Note 9, Redmi Note 9 Pro, Redmi Note 9 Pro Max, and Redmi 9A. Apart from smartphones, Mi Store includes 32 inches and 43 inch Mi Smart TVs, Mi Box 4K, Mi TV Stick, Mi CCTV Cameras, Mi Sports Bluetooth Earphones, Mi True Wireless Earphones 2, Redmi Earbuds S, Mi Sunglasses, Mi Powerbanks, and Chargers. Shopping can be done.

Mi Store on Wheels

Mi product has a large user base in India. Of this, a large number of people prefer to shop at retail stores. Talking about the retail stores of Mi India, there are currently more than 75 Mi Homes, more than 45 Mi Studios, more than 8000 Mi Preferred Partners and more than 4000 Retail Partners across the country.

In other Xiaomi-related news, the company recently hinted at the launch of its first smartwatch in India. The Mi Watch Color that was launched in China in January this year is expected to make its way into the country, rebranded as Mi Watch Revolve. The smartwatch and several more IoT products are expected to be revealed at the company’s Smarter Living 2021 event on September 29.

Lingraj Sahu
Lingraj is one of the youngest members of PhoneTalk, and a recent tech geek convert. When he's not churning out articles, you’ll find him watching sports, exploring new places, and listening to music.