The good news for Netflix users is that they are going to get a special offer on the weekend. The company will start a free service on weekends in India, under which you will be able to watch movies on Netflix for 48 hours free.
If you do not have a subscription to Netflix, then you do not have to worry about it. Because the company has brought a very special gift for its users. Under which users will be able to take advantage of free steaming on Weekend. Netflix will offer this service under StreamFest. The most important thing is that it is being started in India. That is, Indian users will get the benefit of the free streaming service on the weekend. Let’s know about it in detail.
The company has announced this new offer to add more people to its platform. So that those who do not have a subscription to Netflix, users can also watch series and movies for free for two days on weekends. Please tell that this service will be available only on VKend. Apart from the weekend, if you want to enjoy streaming video on Netflix, then you have to take a subscription for it.
CPO Peters said during Netflix’ third-quarter earnings interview that the new trial promotion was just “an example of the kind of innovation” that the company planned. The executive called the plan as “an idea” to introduce the Web streaming service to new viewers.
“[W]e think that giving everyone in country access to Netflix for free for a weekend could be a great way to expose a bunch of new people to the amazing stories that we have, the service, how the service works, really create an event, and hopefully get a bunch of those folks to sign up,” Peters said in the interview with Barclays’ media analyst Kannan Venkateshwar. Exact details of the new trial are yet to be revealed.
“We’re always looking at different marketing promotions to attract new members and give them a great Netflix experience,” a Netflix spokesperson told in response to the query regarding the new trial.
This weekend free service of Netflix will be first launched in India. However, the company has not yet announced when it will start. But it is expected that users may have to wait till December for this. Along with this, it has also been reported that after the arrival of StreamFest, the free subscription for a month to new users in the US will be completely closed.
That being said, Netflix indeed needs promotion to compete against platforms like Amazon Prime Video and Disney+ Hotstar as well as to expand its subscriber base that did not grow as per the expectations, albeit hit the mark of over 19.5 crores subscribers globally by September 30. This was up from 19.29 crores subscribers reported as of June 30. However, the company predicted that it would add 25 lakh new subscribers in the third quarter. It was three lakhs less than the actual subscribers added during the period.