Netflix’s Rs 299 Mobile Plus plan will have the facility to watch HD movies and movies. Also, in this plan Netflix can be run on a single screen laptop with mobile.
The demand for OTT platform Netflix is continuously increasing in India. Netflix was launched in the year 2016. Netflix has become increasingly popular in India since its launch. The cheapest mobile plan comes from the company for just 199 rupees for the mobile user. However, there has been a demand for offering HD mobile plan at affordable price for a long time, after which the company has decided to introduce a new affordable plan. The new Netflix plan will be known as Mobile Plus. This plan will come for Rs 299.
Rs 199 plan for single screen
HD movies and movies can be watched on Netflix’s Rs 299 mobile plus plan. Also, in this plan Netflix can be run on a laptop with a mobile. The company hopes that the number of subscribers can increase after the launch of the new mobile plan. Let us know that before this the plan of Rs 199 only comes for single screen. This streaming plan provides the customer the facility of TV episodes and movies in standard resolution.
Other Netflix Existing Plans
Explain that currently, to watch HD content on your mobile phone, a plan of Rs 649 will have to be recharged. In this plan, streaming will be done on TV, laptop, desktop with the help of Chromecast. In such a situation, a plan of Rs 299 can be a good option, which provides the user access to HD content on a laptop and mobile. However, streaming on TV is not available in this plan. Apart from this, 4K HDR content is available for Rs 749. In this plan also Netflix can be seen on mobile, TV, laptop, and computer.
The company’s current entry-level plan, priced at Rs 499, also provides support for television viewing, while its Rs 199 mobile-only plan supports only standard definition (SD) content. It’s worth noting that Netflix had tested a similar plan priced at Rs 349 last July but it was not officially rolled out to the general public.
Netflix, which competes with players such as Disney+ Hotstar, Amazon Prime Video, Essel Group’s ZEE5, Times Internet’s* MX Player, Sony Pictures Network’s SonyLIV, and Reliance-backed ALTBalaji in India, is among the costliest video streaming services in the country.
However, it has been conducting various pricing experiments to make its offering more attractive to consumers and grow its subscriber base in India, a market it sees as crucial for future growth. In December, the company gave free weekend access to non-subscribers, which it says brought in “millions of users” to the streaming platform. Other measures the company has piloted over the years include weekly plans and discounted long-term subscription plans.
“We have been working really hard to try and make our offering in India more competitive, more attractive to members and members-to-be, and there’s a bunch of different product features we’ve been doing, partnerships and payments integrations,” Netflix’s chief operating officer and chief product officer had told analysts in April last year.
That said, the Indian government has tightened its grip on the content of video streaming platforms through a set of new guidelines under the Information Technology (Guidelines for Intermediaries and Digital Media Ethics Code) Rules, 2021. Netflix and others will have to comply with a new three-tier ‘self-regulatory’ complaint redressal system, with the information and broadcasting ministry exercising complete oversight over the process.