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On First Anniversary, Vodafone Idea Launches Green Campaign


The Vodafone Idea brand has garnered an overwhelming response with over 2 lac wishes from both Vodafone and Idea subscribers

Telecom services provider Vodafone Idea Limited has just turned one and the company on Wednesday said that it has decided to go green to mark the celebrations. As a part of this celebration, the Vodafone Idea will be planting a tree and encouraging customers to be a part of this initiative.

Vodafone Idea

To be a part of this initiative and join the celebration, customers have to send in their wishes along with a selfie. Vodafone Idea has decided to plant trees in return of these wishes – more the wishes more will be the number of trees planted. The company has initiated public participation for the same through My Vodafone App and My Idea-Recharge and Payments App.

Once the customer goes on either of the apps, there will be a prompt for him/her to join the celebration. Customer will have to post a selfie using existing filters on that app to show that we are always Stronger Together. The customers need to tag both @VodafoneZoozoos/@idea and their friends. Subscribers also need to use #HappyBirthdayVIL in their posts.

This campaign will be live until 30th September. So far, the brand has garnered an overwhelming response with over 2 lac wishes from both Vodafone and Idea subscribers, the company said.

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Lingraj is one of the youngest members of PhoneTalk, and a recent tech geek convert. When he's not churning out articles, you’ll find him watching sports, exploring new places, and listening to music.
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