POCO India launches a new brand logo and a ‘Made of Mad’ brand mascot

Poco India

POCO India has launched the new logo of the company and along with it has launched a new mascot which is part of the logo. The new logo is very special and interesting in appearance. It has also been given a unique tagline.

POCO India has launched its new logo and Mascot. The new logo has been given the ‘Made of Mad’ tagline, which is really quite unique. At the same time, the design of the new Mascot is exactly like the emoji. Poco India has announced the launch of the new logo and mascot through its official Twitter account. Along with this, the profile photo of his social media account has also been updated with the new logo.

POCO India Made of Mad

Notably, Xiaomi’s sub-brand Poco knocked in India in the year 2018 and the company launched many smartphones in the budget segment for users. But last year i.e. in 2020, Poco India separated from Xiaomi and entered the market as an independent brand. After which the company launched its smartphone Poco X2 in India as an independent brand. However, in the meantime, the company did not change its logo but now the company has completed preparations to create a new identity with the announcement of the new logo.

Commenting on the unveiling of the new logo and mascot, Anuj Sharma, Country Director, Poco India went on to talk about the company’s successful independent year and the objective of the brand refresh is to honour the community which is as different and unique as the company’s products in the market.

All elements of the mascot have a bigger meaning, as the halo on the head is supposed to represent a sense of goodness with a cause, while the antennas refer to naughtiness and spreading madness. The triangular mouth connotes sharp wit while the evil eyes contrast the halo.

POCO M3 created special recognition among users

A report surfaced recently claimed that Poco is among the top 3 companies in the case of online smartphone sales in India. The recently launched smartphone Poco M3 by the company has also created a special recognition among the users and it can be gauged that 1.5 lakh units of Poco M3 were sold in the first cell itself.

POCO India Made of Mad

POCO M3 specifications

The dual-SIM (Nano) Poco M3 runs on Android 10 with MIUI 12 for Poco on top. It sports a 6.53-inch full-HD+ (1,080×2,340 pixels) screen with 19.5:9 aspect ratio. The smartphone is powered by the octa-core Snapdragon 662 SoC, paired with 6GB of RAM.

For photography, the smartphone comes with a triple rear camera setup that comprises a 48-megapixel primary sensor with an f/1.79 lens, a 2-megapixel macro shooter, and a 2-megapixel depth sensor. For selfies and video chats, the smartphone M3 sports an 8-megapixel snapper at the front.

POCO India Made of Mad

It has packed a 6,000mAh battery on the phone that supports 18W fast charging. Connectivity options on the phone include 4G VoLTE, Wi-Fi, Bluetooth, USB Type-C, and a 3.5mm headphone jack.

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Lingraj Sahu
Lingraj is one of the youngest members of PhoneTalk, and a recent tech geek convert. When he's not churning out articles, you’ll find him watching sports, exploring new places, and listening to music.