According to the report, the top-3 online selling smartphones include 2 Poco smartphones. But Xiaomi topped this list while Samsung was second, Poco third, Realme fourth and OnePLus fifth. Like Poco, OnePlus has 5 smartphones in its portfolio.
Chinese smartphone brand Poco has made its own identity apart from Xiaomi. Poco smartphone has overtaken legendary smartphone brands like Realme and OnePlus. Poco has achieved the third position in terms of online smartphone shipments in November 2020. This has been revealed by Counterpoint Research’s report. According to the report, the top-3 online selling smartphones include 2 Poco smartphones. But Xiaomi topped the list, while Samsung stood second, Poco third, Realme fourth and OnePLus fifth. Like Poco, OnePlus has 5 smartphones in its portfolio.
Poco achieved third position on the basis of just 5 smartphones
Poco’s portfolio consists of only 5 smartphones. However, on the basis of these 5 smartphones, Poco has emerged as a top-3 smartphone company. At the same time, POCO C3 and POCO M2 smartphones have been included in the top-3 smartphones. Poco M2 topped this list. The same Poco C3 was ranked third. According to the report, large displays of both models have been given. Also, a 5000mAh strong battery is available.
Poco M2 and Poco C3 Price
The Poco smartphone variant M2 costs Rs 9,999. The same Poco C3’s 3GB RAM and 32GB model will be available for Rs 6,999. Also 4GB RAM and 64GB storage model will come for Rs 7,999. Poco X3 is a gaming smartphone. It costs Rs 15,999. A discount offer of 1000 rupees is being offered on the purchase of this phone. The phone can be purchased in a no-cost EMI option. POCO M2 has been introduced in two storage variants 6GB RAM 64GB storage and 6GB RAM and 128GB storage. Its 6GB RAM 64GB storage is priced at Rs 10,999. The same 6GB RAM and 128GB variants are priced at Rs 12,499.
The Reason for Shifting the focus to budget phones
In February 2020, Poco launched its first phone as an independent brand, the Poco X2, which was considered one of the best value-for-money phones to buy for under Rs 20,000, even months after its launch. However, as the pandemic hit, the brand shifted focus to budget devices.
Poco smartphone launched the Poco C3, the Poco M2, and the Poco M2 Pro in the following months, offering budget and mid-range specifications at affordable prices. Budget phones played a key role while the pandemic took its toll in India. At a time when many were losing employment and were confined to their homes, affordable and accessible technology in the form of budget smartphones became popular quickly.
This helped new smartphone users with various elements from entertainment to E-learning. “Today, smartphones are no longer a device meant only for communication. It is a driver or central piece in learning from home scenarios,” explained Sharma.
For Poco smartphone, this resulted in growing sales for two of its budget-oriented phones, the C3 and the M2, which as per the report, also make up for two of the three most sold online phones in 2020. The brand claims that the Poco M2 in fact sold 1,30,000 units on the first day of its sale. Poco also recently celebrated the success of these variants by discounting their prices further.
The way forward and the Poco F2
Where the brand focuses in 2021, remains to be seen. “We have been confident about our products from the get-go, and the overwhelming consumer response validates that fans appreciate what we bring to the table. With the continuous support from our fans and consumers, we are fairly confident about the coming year and are working towards creating new milestones in 2021,” Sharma shared.
Poco smartphone also recently dropped a new teaser hinting at its 2021 plans. The video mentions the Poco F2 multiple times near the end. Perhaps, we could finally see the much-awaited Poco F1 successor in 2021.